Media buyer, based in Alexandria
Marketing that starts with the business, not the ad.
Most campaigns fail before the first ad is even built — because the business problem was never clearly understood. I spent years running catering events and travel operations before I ever touched an ad account, and that order matters: I read the business first, then I build the marketing around it.
Every stage taught me something the last one couldn't — and each is still part of how I work today.
Started in travel-agency operations — booking logistics, client coordination, and the kind of detail work that leaves no room for guessing. This is where I learned that a good customer experience is planned, not improvised.
Moved into overseeing large-scale catering events — managing timelines, vendors and client expectations under real pressure. This is where I started to see marketing from the other side: as the thing that brings the client in, not just the thing that makes noise.
Now I run paid media across Meta and Google, shape social and brand strategy for hospitality and catering businesses, and build simple, conversion-focused digital experiences — with the operational instincts from the years before still doing most of the work.
Full paid-media strategy and social management for a premium catering and juice brand — Meta campaigns, content direction, and event-driven customer acquisition.
Brand positioning and marketing strategy for a luxury travel concept, focused on premium experiences and destination marketing.
A real-estate development with an architecture and sustainability focus — handled media buying, lead-generation campaigns and digital marketing strategy alongside the web development team.
Role: Media Buying · Lead Generation · Digital Strategy
Creative direction and landing-page strategy for a luxury wedding videography brand — positioning built to convert high-intent visitors into bookings.
Four areas, one workflow — understand the business first, then build the marketing around it.
Paid campaigns that bring real enquiries, not just views — across Meta Ads and Google Ads.
Content and platform strategy built around a clear brand voice, not a generic content calendar.
Digital experiences designed to convert, using simple AI-assisted tools to move fast without losing quality.
Connecting marketing activity to what the business actually needs — grounded in years of hands-on operations.
If it needs a clear head on the business side and someone who can actually run the marketing — that's the conversation I want.